Thursday, December 18, 2014

Nuts to You!


Many of you are familiar with the imbroglio on the Korean Air Lines plane when a company executive who was also the owner's daughter threw a fit when she was served macadamia nuts in a bag rather than on a plate. She had the taxiing aircraft return to the gate and fired the chief steward. It has spurred concerns for safety and may result in flight suspensions. But sales of macadamia nuts took off and what was a five percent market has become over fifty percent. Koreans have discovered the nut which is native to Australia and Hawaii. This is what is meant by unintended consequences. If a shortage occurs watch the price rise. Uber calls that "surge pricing."
tjs

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