Companies always take a risk when they anchor their brand to an individual. The pitchman for a Mexican beer is known as the "Most interesting man in the world." "His charm is so contagious, vaccines have been created for it!" But now this aging charmer is being replaced by a younger "interesting" fellow resulting in a P.R. challenge.
Closer to home, KFC has hired at least four actors to play Colonel Sanders in the last eighteen months. Gotta get measured for that white suit.
tjs
http://www.nytimes.com/2016/09/12/business/media/dos-equis-makes-its-case-for-its-new-most-interesting-man.html?src=me&_r=0
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