Monday, April 17, 2017

What's in your wallet?

American Express, the issuer of the prestigious AMEX credit card, is wringing its hands in their failure to penetrate the millenials market, the generation that doesn't seem to have a craving for snobbery. A team of executives spent ten minutes trying to decipher the term FOLO falling back to Google to learn it meant "fear of losing out". I learned my lesson in their jargon when I asked a waitress the meaning of her tattoo "YOLO" - she said "you only live once" - I guess once is enough.
As the Irish song goes "they speak a language that the stranger does not know."
tjs

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