I read recently that the power house marketing giant Procter & Gamble was divesting up to 100 of its lesser known brands which still leaves them with 70/80 moneymakers. They sold Pringles to Kellogg and in 2001 they got out of the coffee business. During the 1980s I participated in a sales call on these folks at their headquarters in Cincinnati, Ohio. They hosted us at a five star French restaurant for lunch. To break the ice I mentioned that a bartender in New York had invented a new cocktail - he mixed coffee with Christian Brothers brandy - and called it "Onward Christian Folgers." They were somewhat amused to hear their brand mentioned and we returned to the appetizer menu. I remember the visit to this day and certainly felt "pampered" in the Maisonette Restaurant which closed in 2005.
tjs
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