This is not about marking cattle. The several companies I worked for were meticulous about protecting their "brand" even to trademarking their logos, etc. The mantra was always "Don't do anything to damage the "brand". Then comes Volkswagen cheating on exhaust emissions causing heads to roll costing billions of dollars and seriously damaging their global "brand". Now we have Donald Trump using terms like "cheating" and "rigging" as he lays the groundwork for his potential loss. His reckless assault on our election process is damaging his "brand" which he has plastered on so many facades and this will affect his children for years to come.
tjs
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