In the Indian countryside there are about 136 million farmers working small plots but unable to own their own tractors. In previous attempts to rent equipment they were subjected to price gouging. Now enter a Uber type company with a smartphone app Trringo which will furnish rental equipment on demand but with internet shortages they will also respond by phone - all for 700 rupees per hour. So they can put their oxen out to pasture. How now John Deere!
tjs
http://www.nytimes.com/2016/10/18/world/what-in-the-world/trringo-app-india.html?module=WatchingPortal®ion=c-column-middle-span-region&pgType=Homepage&action=click&mediaId=thumb_square&state=standard&contentPlacement=9&version=internal&contentCollection=www.nytimes.com&contentId=http%3A%2F%2Fwww.nytimes.com%2F2016%2F10%2F18%2Fworld%2Fwhat-in-the-world%2Ftrringo-app-india.html&eventName=Watching-article-click
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