American Express, the issuer of the prestigious AMEX credit card, is wringing its hands in their failure to penetrate the millenials market, the generation that doesn't seem to have a craving for snobbery. A team of executives spent ten minutes trying to decipher the term FOLO falling back to Google to learn it meant "fear of losing out". I learned my lesson in their jargon when I asked a waitress the meaning of her tattoo "YOLO" - she said "you only live once" - I guess once is enough.
As the Irish song goes "they speak a language that the stranger does not know."
tjs
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