The famous Saks Fifth Avenue store is feeling the squeeze from Amazon as are other retail emporiums. Their entire second floor is a wellness center featuring salt baths and other amenities. It is not selling merchandise - rather making the customer feel good. In a similar vein it is said that in 1935 they opened a ski center teaching skiing lessons while selling ski gear. This is surprising as 1935 was in the middle of the Great Depression when the only downward slopes were in the stock market. But that would take superb salesmanship of the highest order.
tjs
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