When I was young the roadside billboard was an innocent eyesore with an occasional Burma Shave jingle to keep you awake and amused. Fast forward and the billboard you drive past now may be "looking back at you." They may be tracking your travel patterns and behavior through your mobile phone. It's a merger of data and analytics called "Radar". One observer at the Center for Digital Democracy said it is "incredibly creepy" - but, of course, advertisers will love it. A far cry from those Burma Shave signs.
tjs
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