Madison Avenue is rediscovering the "classics". As a child sitting by the radio, I listened to Rossini's "William Tell Overture" as the Lone Ranger rode into town. Now the Ogilvy Group is using this music to sell Dove deodorant. In high school the Christian Brother would gather us in a circle on folding chairs as he played for our enjoyment the "Peer Gynt Suite" by Edvard Grieg.
In the recent Olympics Coca Cola appropriated a part of this classic. Chevron is using Rimsky Korsakov and Geico makes its point with Bach.
You get the point! It all may have something to do with pop fatigue. Another plus is Bach and his friends aren't around to object. One ad man was quoted "It's fantastic working with a dead composer!"
tjs
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