A line of clothing is seeking trademark protection and the case has reached the Supreme Court. Applicant goes by "Friends U can't trust." - with the brand name FUCT. It is aimed at the youth market. Several Justices are wringing their hands. But Justice Ginsberg said that the 20 year olds targeted might not find the term shocking and suppose that such a niche market might find the name "mainstream"! RBG cuts to the core.
tjs
NYT 4/16/19
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