I have just suffered thru my third Cialis ad in six hours. My mute is wearing out. Their ads seem to feature smiling couples and the models seem to be getting younger all the time - whatever that message is. Their major competitor - "V" exhibits rarely but only showing a sultry female - sans partner - seeming to lure one as does the Lorelei on the Rhine. The audience they are attempting to reach will all be watching the Super Bowl first weekend in February and expect them to duke it out there at $4 million per half minute. Lilly vs. Pfizer - yellow vs. blue - wait for the coin toss but let me control the remote.
tjs
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