Some high end hotels are now offering new perks and amenities for the road-weary traveler including a "pillow menu" with a wide selection of choices. Add to that such as handmade mattresses, aromatic oils and flavored chocolates intended to relax the body. One Manhattan hotel has hired a sleep consultant to advise on various issues. This is a far cry from my experience when every Holiday Inn room looked alike. But as the author stated "That's what hospitality is about."
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http://www.nytimes.com/2015/07/21/business/high-end-hotels-help-guests-get-a-good-nights-sleep.html
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