The N.Y. Times states that "Authenticity seems to be the value of the moment." Everyone wants to be perceived as "authentic" - see Michele Bachmann - Hillary Clinton - Katie Couric - Anderson Cooper. And even the Pope says "there is the challenge to be authentic." Being authentic is a must in social media. A professor's student told her "Facebook is me on my best day." There is nothing wrong with putting your best foot forward - just be authentic. I guess that when I used an alias to obtain a restaurant reservation I was being inauthentic. So "authentic" has become the new fad word and alphabetically it replaces that worn out "awesome".
tjs
Next - The Big Dig
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