A young friend of mine is moving to Cincinnati, Ohio for a job opportunity. As I learned you have to spell it before you can sell it. It was known as the Rhineland because of its German heritage. It is also the home of the Baseball Reds and football Bengals so he will have to alter his allegiances. Some years ago I made a singular sales call on Procter & Gamble, that city's marketing giant. Besides soap, peanut butter and diapers they also marketed Folgers coffee at that time. As an icebreaker at lunch with our hosts I told them the following: A bartender in New York had created a new cocktail using equal parts coffee and Christian Brothers Brandy. He called it "Onward Christian Folgers". They accepted the pun with good humor and we continued to do business with this prominent Cincinnati client.
tjs
Next - The Pill Pusher
No comments:
Post a Comment